Written Response – Methods of Iterating

Written Response – Methods of Iterating

This project explores the idea of using Blender, 3D modelling software, as a type design tool. Looking to generate letterforms that change over time, using constrained parameters and modifiers within the system. Please find below a PDF compiling Draft 1, Draft 2 and the final written response.
Week 3 – Methods of Iterating

Week 3 – Methods of Iterating

This last week of the project has been pivotal in the understanding and development of the concept I've been working on for last few weeks. As I thought about my project's critical question, I realised that I was not only trying to explore Blender as a type design software, but I was in fact channelling my interest for the creation of visual systems into this project. Some of these concepts echo in my current exploration and give a backdrop to my interesting in setting variables and constrains as fundamental parts of this project.
Week 2 – Methods of Iterating

Week 2 – Methods of Iterating

Using Blender as a tool for generating “anti-intuitive” typographic iterations based on a series of controlled opposing values. In another words, I'm exploring blender as a type design tool. The input and subject of the first part of this experiment was sans serif letterforms as a way to explore the possible morphological iterations. 
Karl Gerstner and Martin Lorenz – Designing programmes

Karl Gerstner and Martin Lorenz – Designing programmes

I would like take a moment to reflect on the current references feeding into my practice and their connection to Methods of Iterating brief. Over the winter break I started reading more about flexible design systems and the work of Martin Lorenz, lecturer at Elisava Barcelona, came up as a current reference in the field. His works not only makes an important contribution to the field, but it's also grounded in Karl Gerstner's methodologies and design approach.
Week 1 – Methods of Iterating

Week 1 – Methods of Iterating

While researching artists who use creative coding and generative processes in their work, I discovered Dennis Hoelscher, a motion, graphic, and environmental designer based in Cologne. I was immediately drawn to the materiality of his work, specifically his emphasis on modern Swiss typography and experimental textural pieces.
Week 2 – Methods of Translating

Week 2 – Methods of Translating

In response to last week’s feedback and Gabriela’s workshop, I decided to take the project forward by creating a reader. Mainly borrowing from the visual language of the Russian Avant-garde, and using the 1925 picture book “Yesterday and Today” by Samuil Marshak and Vladimir Lebedev, as a starting point to prompt a dialogue around progress, technology and waste.
Week 1 – Methods of Translating

Week 1 – Methods of Translating

As I started looking at this week’s reading material, I found that the premises in “In Defence of the Poor Image” prompt me to explore archives of digitally collected content circulated through blogs and repositories. As I’m particularly interested in researching rare books and historical materials in connection to their cultural value, I found an interesting focus point on the Russian avant-garde and their use of the printed book as a vehicle for propaganda and masses education.

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